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Before I get started on this post, let me say that I love the users of my Android apps. I've gotten over 6,000 ratings on the Android Market for Screebl, and nearly 10,000 emails and forum postings over the past two years. The majority of my contact with users results in positive interactions, and I have a long list of requested feature enhancements, bug reports, and ideas from the hundreds-of-thousands of users that find my apps helpful. It really is fun interacting with a healthy community of users. However, I particularly love hearing from those users that hate me, and there seem to be a lot of those too. Something about my personality makes it impossible to ignore the many creative insults that come my way. I'm pretty sure that my responses and the ensuing interactions are not productive (and sometimes downright unhealthy), but it entertains me. In the last few weeks I was the lucky recipient of a market ratings ambush by a competing app to CrazyCat HD, so some of this anger may be artificial, but I like to think that there are a fair number of people out there that genuinely dislike me and what I do. So here's a list of the ten most amusing hate mails that I've received over the last two years. I've edited names and obscenities, but otherwise these are cut and pasted from my inbox...
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It's been a while since I've tried to market a new app. With the introduction of CrazyCat on the Android Market, I've started paying attention again, and things have changed significantly. While the new Android market looks really slick, I must say that Google has really kicked the small developer in the teeth with the format of the new market. Most notably, there is absolutely no way for devs to get a paid app in front of customers using only the market. In the past, Google prominently promoted a "Just In" category on the market. If you released or updated an app, it would show up (with certain caveats) in this highly-visible place on the Market. If your app was good, lots of people would download it, it would start trending up in the market, and money would start showing up in your Google Checkout account. It's only been a couple of short years since the Android Market started allowing the sale of apps, but already those are the good old days...
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A pet project that we've been working on for the past few months has finally matured enough to make it onto the major Android markets. CrazyCat HD is a simple Android game based on the very fine AndEngine gaming engine that has some pretty cool and innovative features. The premise of the game is very simple. Your cat chases animated critters around on the screen and scores points based on how fast they are moving when her paw makes contact. Yeah that's right, it's an app for your cat. We're not the first ones to think of such a twisted thing, it's been done on the iPad, and in Flash form for Android, but we wanted to see what a native Android version could do while we played with AndEngine and explored some other ideas that we have around app marketing and advertising. We'll be getting into those last two in some other posts.
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It's only been a bit over two days, but I'm very encouraged about a couple of things happening over at the Amazon Appstore. First, it appears that the rankings are very dynamic, changing continually throughout the day. Rankings have been a complaint of developers selling on the Google Android Market almost from day one. There have been big changes on the Android Market, but the rankings are still a bit static and just as difficult to understand as they ever where. There is no more transparency on Amazon, but I like how they call out "Hot New Releases" and "Movers and Shakers" as sub-categories under "Best Sellers". They offer lots of ways for an app developer to get their app on some kind of temporal and constantly updated list...
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On Jan 25, 2011, KeyesLabs conducted the first in a series of live experiments to determine how users interact with mobile devices while watching television. Our goal was simple and targeted - create an application that would enhance the experience of watching the 2011 State of the Union Address, and measure how users interacted with the app during the live address. Click here, to see an interactive replay of the experiment. You can also read the details about what we discovered...
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KeyesLabs is excited to release an experimental application, called State of the Union 2011, that is intended to explore the combination of TV and mobile computing devices. Available immediately on the Google Android Market the app is designed to enhance the viewing experience for those who watch the State of the Union Address.
This is an unusual application in that it has a life span of about one hour. It is designed for use during the State of the Union Address, which typically lasts somewhere between thirty and ninety minutes. During that time we're hoping to gather some really interesting information about how mobile devices can enhance and augment the television viewing experience...
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Recently saw a terrific visualization of the typical entrepreneur's brain. It is only partially being done tongue-in-cheek. What I want to see is a subset of this map that shows the brain of someone who likes to think of themselves as an entrepreneur, but is lacking in success. Mostly ego, I would think...
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The differences between the Google Android Market and Apple's iTunes App Store has been widely discussed. Being an Android developer is generally not a lucrative undertaking. Theories on the reasons for Android's lagging application market are many, including piracy, differences in market demographics, fundamentally different business objectives between Google and Apple, black helicopters, and the list goes on.
Development groups focused on Android application sales for revenue are very hard to find. Now don't get me wrong, I love Android. As a developer, I love everything about it. The APIs are navigable and consistent, the documentation is comprehensible, the development environment is productive. It is a pleasure to write software on this platform. Google has some absolutely fantastic engineers that are evolving the platform at an amazing pace. I develop for both iOS and Android, and I am also a user of both platforms. Android wins for me, hands down. At the same time, however, I'm becoming more than a little skeptical of the simple "write app, sell app" business model on Android. KeyesLabs is one of the very lucky few to have attained any kind of commercial success in direct application sales on the Android Market. We're not talking about buy-a-house success, more like buy-a-Prius success. Screebl Pro is one of only 245 apps to have broken the 10,000 sales barrier. That's 245 out of 48,107 paid applications. With the average purchase price of Android apps being $3.27, another way to say this is that there are only 245 apps that have earned in the neighborhood of $30,000 or more total during their tenure on the Android Market. Using the same average sales price, there are only 31 apps in the Android Market that have lifetime earnings in the $150,000 range or more. Don't quit your day job...
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